Monday, December 3, 2012

Website Accessibility and Usability

Website Accessibility and Usability

Usability is one of the most pressing issues in the field of website development nowadays. The usability of a website is tested against its simplicity which makes it easy for people to navigate the site as fast as possible, therefore making access to information easier.

Accessibility is a concept that is intertwined with the concept of usability. It refers to creating the website content available to all people.

Context

The issue has caught the attention of different sectors of society.  Why? Because 1 out of 5 people in America possess some kind of disability and this figure translates to around 30 million Americans. The figure is still increasing, with the coming of age of senior citizens. During the past decade alone, a dramatic increase of 25% was seen.

Why the Internet?

One might ask, “Why is the Internet a central focus in this issue of usability?” The Internet has transformed the lives of people during the past decade. People have been able to do things that they were not able to do before, this includes the people with disabilities. People who are impaired don’t have as much opportunities compared to people who are well and able. The Internet has provided them avenues for communication, information gathering, social interaction, engaging in cultural activities and it provides them with employment opportunities. However, statistics have shown that the potential of the Internet to provide these certain opportunities is still not maximized because the people with disabilities are hindered by usability issues from using it to the fullest.

Stakeholders

The issue of usability is not only watched by institutions which are related to giving support to people with disabilities, most of the sectors of society are closely watching its progress. Institutions which are involved in governance, education, media, public services and even the business sectors are observers in the game.

Benefits

The benefits of improving accessibility of websites will not only benefit the people who have impairments but will affect the whole web community. Businesses, services, information campaigners, everyone will benefit.

Many people are calling for developing websites using a universal design approach. This is a way of developing web content which would accommodate the widest range of users. Some features of this said scheme are: provision of inter-operability of applications; access for the disabled; localization and customization.

Recommendations for Improving Accessibility

Listed below are some of the key recommendations from the Web Content Accessibility Guidelines 1.0 which was developed by the Web Accessibility Initiative of W3C on how to improve the accessibility of the contents of a website.

1. Provide alternatives to audio-visual content

Not all people will be able to use different kinds of content. These people may be disabled or may have a lower version of Internet browsers. Movies, sound clips, animations and other contents should be translated into text alternatives so as to provide information to the broadest range of viewers.

2. Developers shouldn’t rely on color alone

Many people are impaired in color differentiation. Developers shouldn’t rely too much on the use of colors to relay information in the websites. Charts that are color-coded should be modified and the background and foreground colors of the websites should have enough contrast to enable people with color differentiation impairment to easily navigate the site.

3. Clarification of the use of natural language

Content developers usually mark up the changes in natural language in their websites. They should be able to identify the dominant language that is used in the site so as to avoid confusion.

4. Control of content changes that are time-sensitive

This issue particularly involves people who have visual or cognitive impairments and those who are not able to read texts that are moving quickly. Movement is seen as an over-all enhancer to the look of the site, but it may pose some problems to people with cognitive impairments.

5. Accessibility of user interfaces that are embedded

Objects that posses their own interfaces should be made accessible, and alternative solutions must be provided if this is not possible.

6. Provision of orientation and context information

The provision of information on how the objects are organized is important to provide people with guidance on how to access information.

There are other ways of improving a website’s over-all accessibility to make it more usable. Developers should take into consideration the different people who are going to view their websites and make them focal points in the designing process.

Buying Private Label E-book Resell Rights versus Writing Your Own

Buying Private Label E-book Resell Rights versus Writing Your Own

In today’s society, there are many individuals who are looking to make money anyway that they can. In many cases, these individuals are looking for opportunities that allow them to work at their own pace or be their own boss.  If you are one of those individuals then it is possible that you may have thought about creating and selling e-books.

The popularity of e-books has rapidly increased over the past few years now.  Many readers are not only finding it convenient to purchase them, but cheaper.  In most cases, e-books are easily to read on the computer, but they can also be printed off. Since more and more consumers are interested in purchasing e-books, there are more individuals who are looking to make money off of them. If you are able to do this, you may find success; however, that success will not come without hard work.

If you have never created an e-book before, it is difficult to understand exactly how much hard work it entails.  To be worth the buy, most e-books are at least one hundred pages long; however, some are longer.  If you are interested in creating an e-book, it may take months for you to finish the book. In addition to hard work, you must also have writing experience and knowledge on the topic that you are writing about. This knowledge and experience isn’t necessarily necessary; however, it is important to the success of your e-book.  It is a fact that customers do not and will not purchase poor quality work.

In addition to writing a quality e-book, you will also have to find ways to sell it. Together, the two could take a large amount of time. For many individuals, this is a major turn off; however, there are alternatives.  If you are interested in selling e-books, to make a profit, you do not necessarily have to create your own.  Instead you can obtain the private label resell rights to another e-book.  Obtaining the resell rights to an e-book will allow you, in many cases, to assume to the work as your own, edit the content, and pocket the money from each sale of the book.

The biggest downside to obtaining the resell rights to an e-book is the amount of money that you will have to spend.  Depending on who you do business with, the cost of acquiring private label resell rights may be fairly expensive. Since most freelance writers spend a large amount of time creating their e-books, as previously mentioned, they may want to appropriately be compensated. The cost of resell rights to an e-book may be considered a disadvantage to this unique business opportunity, but it can also be considered an advantage.  E-book authors that charge more for their work typically have produced better content; better content is easier to sell.

Whether you make the decision to develop your own e-book or purchase the resell rights to someone else’s, you will still have to find a way to market the e-book to the general public.  This, depending on what approach you take, can take time. That is why many individuals prefer purchasing the resell rights to an e-book that has already been created.  This allows them to spend more time on marketing, which will in turn create sales.

If you are unsure as to whether or not you should create your own e-book or obtain the resell rights to another, you are not alone. There are a number of other individuals wondering the same thing. Private label resell rights are an amazing business opportunity for some, but not for all. There is a great free audio course on private label resell rights at www.plrtips.com check this out today. All online business opportunities take time to find success.  If you have the financial resources needed to obtain the resell rights to a well written e-book, you are encouraged to give this opportunity a shot.  You are not guaranteed results, but you may be surprised with what you find.

If you try obtaining the resell rights to an e-book and the experience is not what you had in mind you can begin to create your own e-books or move onto another business opportunity.  Unlike many other business ventures, private label resell rights allow you to get out when you want. After you have paid for the resell rights to an e-book, it is yours to do with. This means that you can stop at anytime and move on to something else, if you desire.

Sunday, December 2, 2012

Shared Web Hosting

Shared Web Hosting

Shared web hosting is a way to get your website online with a reliable server.  It has drawbacks when compared with a dedicated server.  Depending on your type of business, or reason for your website, you may be better off using shared web hosting. 

The following types of websites are much better off using shared web hosting than a dedicated server:

* Fan websites that do not sell products but are devoted to a particular celebrity;
* Personal websites that are used to keep in touch with family members all over the country;
* Self promotion websites, such as those that post your resume or art;
* Small business websites that sell a service where the client calls your phone number;
* Small business websites that sell specialty items and do not generate a lot of traffic.

These sites will do well with shared service hosting.  The way shared web hosting works is that the server hosts many different websites that all share the space and bandwidth.  The above websites are typical examples of those that can benefit from a shared service website that costs little money to maintain each month as well as low start up costs.

Businesses that need a dedicated server include the following examples:

- Dating sites

- Large product sale sites

- A law firm website for employees

- A corporate website for employees only

- Large social networking sites that rely on ad revenue

The above each need the maximum amount of space for databases, such as dating site forums and shopping carts, as well as bandwidth to accommodate large amounts of traffic.  Corporate and legal websites, as well as other websites that contain confidential information, also do better with a dedicated server as it provides additional security.

Forums and shopping carts tend to take up quite a bit of space, more than is usually allotted on a shared server.  If you are planning on offering such conveniences on your website, you will probably want to have a dedicated server.

Law firms must maintain confidentiality for their clients.  By having a dedicated server, they can doubly insure their security  Because no one else is on the server but the law firm, it heightens security.  And the service provider can make it additionally secure so that the confidential information remains confidential.

A large social networking site usually generates revenue from ads.  In order to accommodate the traffic these site entail, a dedicated server is necessary.  Sharing bandwidth with other websites will only slow down traffic to your site and lose ad revenue as people get disgusted with the down time and move on to another social networking site.

There are many choices to make when choosing the right web host for your internet site.  Whether you choose a shared server to host your site or a dedicated server depends upon the type of website that you have, the revenue you expect to generate and the traffic you hope to attract.   Although dedicated servers cost more to maintain each month, they may be well worth the additional cost in the long run and may actually end up saving you money or adding to your revenue.

Saturday, December 1, 2012

Budget Dedicated Server

Budget Dedicated Server

Perhaps your business has grown to a point where you no longer want to use a shared server.  It may be time for you to seek out a dedicated server, but you do not want to end up costing you a lot of money.  You can find a budget dedicated server by perusing some of the dedicated server directories online. 

Finding a web site host on the internet can be a bit overwhelming.  When you first began your internet business, you most likely used a shared server to host your business website. 

Shared servers have their advantages. They are generally inexpensive and many even offer templates to build your own website.  When you first got started on your internet business, you probably chose the most inexpensive and easy to use shared server that you could find to host your website.  You may even have allowed them to place ads on your website. 

Not all shared websites have mandatory ads.  Some of them even allow you to place your own ads.  If you have incorporated ads into your website, such as with Adsense, you may even have earned extra revenue from your website, in addition to selling your products.

One of the drawbacks of a shared server, however, is that you are limited when it comes to both space and bandwidth.  The server can only handle a certain amount of traffic at one time.  If you are sharing the server with a bunch of other businesses getting substantial traffic to their websites, your customers may be having a difficult time getting to your website.  You could actually be losing sales without even knowing it, simply because you are using the wrong server.

A dedicated server can cost quite a bit more money per month, but it is your server.  You have control over it and you no longer have to worry about sharing it with other websites.  Your customers will be able to access your site with ease.

Years ago, people used to have party lines on telephones.  Four families would often share a phone line.  Only one family could be on the phone at a time and each family would have a certain distinctive ring when the phone was for them.  There was very little privacy as anyone could listen into a call and it was frustrating if you wanted to make a call and someone else was on the party line.

Shared servers are similar to those party lines of long ago.  The same way we do not want to share our telephone line with others, if we have a large business and substantial traffic, we do not want our customers being turned away because someone else is on the "party line." 

A dedicated server does not have to cost a fortune.  You can find a budget dedicated server in a variety of places on the internet.   You can find a budget dedicated server that will offer no start up costs for as low as $100 per month.  The difference in web hosting cost may be a bit more money, but may save you money in the long run by allowing increased traffic to your website.

Friday, November 30, 2012

Making Money Selling Domain Names

Selling domain names can be quite profitable for webmasters.  This is particularly the case if the webmaster sells a domain name that has an existing line of traffic.  In these situations domain names can generate thousands of dollars for their webmasters.  There have even been domain name names that allowed webmasters to collect millions in profit.  With a little bit of basic knowledge, you can emulate such success for yourself.  This article will provide that information through an easy to follow step-by-step guide.

First, you will need to find a search engine keyword that is highly searched yet not used much by other websites.  You can do this by using a keyword analyzer.  The best keyword analyzers are those that you pay for, such as Word Tracker or Keyword Analyzer.  The reason why these are preferable over free ones is because they let you know how much competition you are facing with a potential keyword.  Free ones only tell you how much the keyword has been searched.  If money is a problem, try to get a paid keyword analyzer that is offering a free sample, such as Word Tracker.  You can upgrade to the paid version once you return profit from the sale of your domain name.

With your keyword chosen, you will need to get a domain name and web hosting.  Why do you need web hosting if you're going to sell just the domain name?  It's because you're going to need a website to drive traffic to that domain name.  Without a website visitors won't want to return to whatever domain name you selected.  This lessens the main element that gives a domain name profitability: traffic.

Anyway, try to get a package that will include both web hosting and a domain name at the same time, since you won't have to worry about transferring anything later.  When you choose your domain name, make sure you include your selected keyword in its phrasing.  If you find that your selected keyword is taken as a domain name, try making alterations like saying "a1", "123" or "101."  For example, say the keyword "Careers" is taken as a domain name.  You could say "A1 Careers," "Careers 123" or "Careers 101."  Alternatively, you could try searching for a related keyword that isn't taken as a domain name.  Either way, keep trying until you get a memorable yet keyword-rich domain name that still has a .com extension.

Now, you will need to create a website for your domain name.  It doesn't have to be big... even a one-pager could do the trick, if you don't mind a website so simple.  Write an article related to the keyword you chose and create a simple site using Microsoft Word, (make sure you save the document as an .HTML file).  Sign up for Adsense and/or an affiliate program, so you can offer additional resources for your visitors.  You will also earn a commission if a sale is made or a clickthrough generated, (depending on the program you joined).

Once your website is uploaded, you need to focus on traffic-building.  You can get an initial boost by buying traffic, though make sure the company you buy your traffic from uses expired domain names rather than bots or even incentive traffic, (such as paid emails).  But even after this you will need to try to build up inbound links.  These are websites that link to you.  Post your site on any free site, such as directories, message boards or online classified ads.  Also, make sure you submit articles to free article directories.  Additionally, try to initiate link exchanges.  You can do this by emailing the webmaster or finding link exchange networks such as Link Market.

Keep building up your links until you get a steady stream of traffic.  If you get enough traffic, you will get an Alexa rating.  If the rating is pleasing, find a domain name appraiser and see how much your domain name can go for.  This will give you some idea of how much you can realistically get, but don't get discouraged if the number seems low.  Why?  It's because some people will care more about the traffic your domain name is receiving over the supposed SEO elements of it.

Either way, when you feel you are ready put your domain name up for auction.  You may even want to include your original website, though this is optional.  When the domain name sells, you will need to transfer it over to the new webmaster's account... your web hosting company can help you with this.

With your profit you may want to consider doing the venture again with an expired domain name.  This will get you a traffic boost without having to go through the actual process of traffic-building, (if you decide you don't want to do that).

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Thursday, November 29, 2012

Domain Name Servers: The Basics

Domain Name Servers: The Basics

Technically, domain names aren't necessary to access a website.  This is because with or without them, all websites can be accessed by their corresponding IP address.  What is an IP address?  It is a 32-bit numerical identifier that indicates what machine a website is on.  The only problem is that for a human these numbers, (which come in a series of 4 octets), can be extremely hard to remember.  This is why domain names were created.  With a domain name a person can access a website through a word or phrase, which offers much more convenience than decimated octets.

In order for domain names to work, they must use domain name servers, (also known as DNS).  These are special computers that store data pertaining to domain names and the IP addresses they point to.   It does this through a process known as reverse mapping.  What happens is after a domain name is entered, the domain name server will look up its corresponding IP address in a directory service.  It will also correspond with other domain name services to see if they have 'knowledge' of the IP address.  This process is known as a distributed database, since no 'official' entity is responsible for updating information on other domain name servers.

How can a computer be turned into a domain name server?  It has to run DNS software.  The most common DNS software is BIND, (which stands for Berkeley Internet Name Domain).  This, (along with other types of DNS software), works in a hierarchal fashion.  The beginning of the hierarchy contains the character ''.  It is called the system's root.  Underneath the root there are the domain extension such as .com, .org, .net or .biz.

A domain name server must also have client computers to help conduct its operation.  These client computers are called nameservers and resolvers.  Nameservers are responsible for locating a domain name's IP address.  The resolvers, on the other hand, stores a list of all other nameservers on the Internet.  This list is used to help contact these nameservers should a domain name's IP address not be stored in the initial domain name server.

Should a web hosting company bother in investing in a domain name server?  It depends on how large their operation is.  Smaller-scale web hosting companies probably won't get much from such an investment.  However, if a company wants to attain the type of status that sites like Godaddy.com have attained, it may want to consider spending the money.  Companies can get domain name servers from enterprises that sell regular servers.

In conclusion, the domain name server can be considered the heart of domain name functioning.  Without them there would be no way a domain name would be associated with an IP address, which is what is really responsible for identifying computers on a network.  This does not mean it's essential for a web hosting company to invest in one, especially since there are so many cheap domain name services they could use instead.  Yet, if they do get a domain name server, they would have the ability to sell web hosting as well as domain names to their customers.