Selling domain names can be quite profitable for webmasters. This is particularly the case if the webmaster sells a domain name that has an existing line of traffic. In these situations domain names can generate thousands of dollars for their webmasters. There have even been domain name names that allowed webmasters to collect millions in profit. With a little bit of basic knowledge, you can emulate such success for yourself. This article will provide that information through an easy to follow step-by-step guide.
First, you will need to find a search engine keyword that is highly searched yet not used much by other websites. You can do this by using a keyword analyzer. The best keyword analyzers are those that you pay for, such as Word Tracker or Keyword Analyzer. The reason why these are preferable over free ones is because they let you know how much competition you are facing with a potential keyword. Free ones only tell you how much the keyword has been searched. If money is a problem, try to get a paid keyword analyzer that is offering a free sample, such as Word Tracker. You can upgrade to the paid version once you return profit from the sale of your domain name.
With your keyword chosen, you will need to get a domain name and web hosting. Why do you need web hosting if you're going to sell just the domain name? It's because you're going to need a website to drive traffic to that domain name. Without a website visitors won't want to return to whatever domain name you selected. This lessens the main element that gives a domain name profitability: traffic.
Anyway, try to get a package that will include both web hosting and a domain name at the same time, since you won't have to worry about transferring anything later. When you choose your domain name, make sure you include your selected keyword in its phrasing. If you find that your selected keyword is taken as a domain name, try making alterations like saying "a1", "123" or "101." For example, say the keyword "Careers" is taken as a domain name. You could say "A1 Careers," "Careers 123" or "Careers 101." Alternatively, you could try searching for a related keyword that isn't taken as a domain name. Either way, keep trying until you get a memorable yet keyword-rich domain name that still has a .com extension.
Now, you will need to create a website for your domain name. It doesn't have to be big... even a one-pager could do the trick, if you don't mind a website so simple. Write an article related to the keyword you chose and create a simple site using Microsoft Word, (make sure you save the document as an .HTML file). Sign up for Adsense and/or an affiliate program, so you can offer additional resources for your visitors. You will also earn a commission if a sale is made or a clickthrough generated, (depending on the program you joined).
Once your website is uploaded, you need to focus on traffic-building. You can get an initial boost by buying traffic, though make sure the company you buy your traffic from uses expired domain names rather than bots or even incentive traffic, (such as paid emails). But even after this you will need to try to build up inbound links. These are websites that link to you. Post your site on any free site, such as directories, message boards or online classified ads. Also, make sure you submit articles to free article directories. Additionally, try to initiate link exchanges. You can do this by emailing the webmaster or finding link exchange networks such as Link Market.
Keep building up your links until you get a steady stream of traffic. If you get enough traffic, you will get an Alexa rating. If the rating is pleasing, find a domain name appraiser and see how much your domain name can go for. This will give you some idea of how much you can realistically get, but don't get discouraged if the number seems low. Why? It's because some people will care more about the traffic your domain name is receiving over the supposed SEO elements of it.
Either way, when you feel you are ready put your domain name up for auction. You may even want to include your original website, though this is optional. When the domain name sells, you will need to transfer it over to the new webmaster's account... your web hosting company can help you with this.
With your profit you may want to consider doing the venture again with an expired domain name. This will get you a traffic boost without having to go through the actual process of traffic-building, (if you decide you don't want to do that).
Friday, November 30, 2012
Thursday, November 29, 2012
Domain Name Servers: The Basics
Domain Name Servers: The Basics
Technically, domain names aren't necessary to access a website. This is because with or without them, all websites can be accessed by their corresponding IP address. What is an IP address? It is a 32-bit numerical identifier that indicates what machine a website is on. The only problem is that for a human these numbers, (which come in a series of 4 octets), can be extremely hard to remember. This is why domain names were created. With a domain name a person can access a website through a word or phrase, which offers much more convenience than decimated octets.
In order for domain names to work, they must use domain name servers, (also known as DNS). These are special computers that store data pertaining to domain names and the IP addresses they point to. It does this through a process known as reverse mapping. What happens is after a domain name is entered, the domain name server will look up its corresponding IP address in a directory service. It will also correspond with other domain name services to see if they have 'knowledge' of the IP address. This process is known as a distributed database, since no 'official' entity is responsible for updating information on other domain name servers.
How can a computer be turned into a domain name server? It has to run DNS software. The most common DNS software is BIND, (which stands for Berkeley Internet Name Domain). This, (along with other types of DNS software), works in a hierarchal fashion. The beginning of the hierarchy contains the character ''. It is called the system's root. Underneath the root there are the domain extension such as .com, .org, .net or .biz.
A domain name server must also have client computers to help conduct its operation. These client computers are called nameservers and resolvers. Nameservers are responsible for locating a domain name's IP address. The resolvers, on the other hand, stores a list of all other nameservers on the Internet. This list is used to help contact these nameservers should a domain name's IP address not be stored in the initial domain name server.
Should a web hosting company bother in investing in a domain name server? It depends on how large their operation is. Smaller-scale web hosting companies probably won't get much from such an investment. However, if a company wants to attain the type of status that sites like Godaddy.com have attained, it may want to consider spending the money. Companies can get domain name servers from enterprises that sell regular servers.
In conclusion, the domain name server can be considered the heart of domain name functioning. Without them there would be no way a domain name would be associated with an IP address, which is what is really responsible for identifying computers on a network. This does not mean it's essential for a web hosting company to invest in one, especially since there are so many cheap domain name services they could use instead. Yet, if they do get a domain name server, they would have the ability to sell web hosting as well as domain names to their customers.
Technically, domain names aren't necessary to access a website. This is because with or without them, all websites can be accessed by their corresponding IP address. What is an IP address? It is a 32-bit numerical identifier that indicates what machine a website is on. The only problem is that for a human these numbers, (which come in a series of 4 octets), can be extremely hard to remember. This is why domain names were created. With a domain name a person can access a website through a word or phrase, which offers much more convenience than decimated octets.
In order for domain names to work, they must use domain name servers, (also known as DNS). These are special computers that store data pertaining to domain names and the IP addresses they point to. It does this through a process known as reverse mapping. What happens is after a domain name is entered, the domain name server will look up its corresponding IP address in a directory service. It will also correspond with other domain name services to see if they have 'knowledge' of the IP address. This process is known as a distributed database, since no 'official' entity is responsible for updating information on other domain name servers.
How can a computer be turned into a domain name server? It has to run DNS software. The most common DNS software is BIND, (which stands for Berkeley Internet Name Domain). This, (along with other types of DNS software), works in a hierarchal fashion. The beginning of the hierarchy contains the character ''. It is called the system's root. Underneath the root there are the domain extension such as .com, .org, .net or .biz.
A domain name server must also have client computers to help conduct its operation. These client computers are called nameservers and resolvers. Nameservers are responsible for locating a domain name's IP address. The resolvers, on the other hand, stores a list of all other nameservers on the Internet. This list is used to help contact these nameservers should a domain name's IP address not be stored in the initial domain name server.
Should a web hosting company bother in investing in a domain name server? It depends on how large their operation is. Smaller-scale web hosting companies probably won't get much from such an investment. However, if a company wants to attain the type of status that sites like Godaddy.com have attained, it may want to consider spending the money. Companies can get domain name servers from enterprises that sell regular servers.
In conclusion, the domain name server can be considered the heart of domain name functioning. Without them there would be no way a domain name would be associated with an IP address, which is what is really responsible for identifying computers on a network. This does not mean it's essential for a web hosting company to invest in one, especially since there are so many cheap domain name services they could use instead. Yet, if they do get a domain name server, they would have the ability to sell web hosting as well as domain names to their customers.
Wednesday, November 28, 2012
How to create a sitemap
A sitemap of a website is similar to the table of contents of a book. Sitemaps are important because it guides web surfers to the particular part of the website they have a point of interest in. With it they would save time following links and get right to the point instead.
Sitemaps are also where search engines look at if somebody is looking for a particular keyword or phrase. If you have a site map, you can most likely be searched.
Creating a sitemap, now with software technology surging in, is relatively easier than before. You need not be a programming guru to be one. All need is a notepad, a program editor, and some patience. Here’s how you do it:
Create the listing on a notepad.
It doesn’t necessarily have to be a notepad. Any word processing program will do. First off, make sure to type in all the parts and pieces of your website. Include all pages and all links you have. Create it as if you listing the contents of your book. Make a draft first. You’re sure no to miss something out this way.
Create a new page for your sitemap.
You can insert the sitemap on your website on one of its pages or you can create an entirely different page for it. Using your notepad, incorporate all tags necessary to it to make another webpage. Open up your website creator program and tag your sitemap using it. If you have created your website on your own, this will be easy for you.
Create a link for the sitemap.
You won’t be able to view the sitemap if you won’t put a link for it, of course. Create the link on the front page of your website so that visitors can view it right away and be directed appropriately.
Check your work.
It is important to validate the functionality of the links you created on the sitemap. Test each and every one in there and if you get an error, be sure to fix it accurately. Run through every single page to make sure that all are accounted for.
Upload your work.
Place the sitemap now on your live browser and double check it. It should function as smoothly as the dry run. Error should be minimal at this stage since you already have verified it locally.
The steps provided herewith is the manual way of creating a sitemap. These days, if you search hard enough on the web, you will find online programs that will do all these work for you. All you have to do it type in the URL or the link of your website and they will create the sitemap with click of a button.
Of course that method is generic. All of you who have created their sitemap that way will have an end product that is all the same, plus there’s that possibility that something else will be inserted in there too. Then again, the process is less taxing and way, way simpler.
But if you want a more personalized output, and you are pretty good with computers and programming yourself, better make one of your own. And since you made your website anyway, creating sitemap is just like creating any other page on the website. Other than you’ll know for sure the links are accurate, you can organize the links the way you prefer it to be. Major parts of the site are emphasized compared to less significant. This is important especially if you are selling products or offering services online.
Sitemap is vital to a website. People search the web a lot for something. If your website has what that particular person is looking for, and your sitemap reports it, then you have a new customer looking at your items. Not only that, they will see some other things up for sale that they might be interested in as well.
Sitemaps, be it generated by a program automatically or you made it yourself, presents the same purpose. That is to lead your visitors to where they’re likely headed, and for you to be seen on the World Wide Web through search spiders. So with these, make sure your website has a sitemap of its own, lest make one.
Monday, November 26, 2012
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40 Simple Ways to Build Trust in Your Website Visitors
It is absolutely necessary that your website must create the environment of trust otherwise, most of your efforts will be wasted. Have you ever thought – how to create the environment of trust for a website? Don’t be panic, its very easy to build trust for your online visitors.
If you want to know how your site ranks (in terms of building trust online), then visit: http://www.infotrex.com/siterank and know by yourself, where your site is ranking.
As you already know that - you don’t get a second chance to make a first impression. Building trust for your online visitors cannot be achieved by just a single action. Trust is achieved by many little actions you do throughout your website and when its taken together, give users a sense of stability, honesty and legitimacy for your business and services you provide.
If you want to know how your site ranks (in terms of building trust online), then visit: http://www.infotrex.com/siterank and know by yourself, where your site is ranking.
Another good or bad news is that only few website owners focus on building trust in the minds of their visitors. So, if you do it well, it can become a real and sustainable competitive advantage for your business and you can keep your competitors away.
Here are 40 simple actions you can take to get started.
1. Your website design is the first impression. Make sure it is professional and relevant to the subject matter.
2. Navigation must be intuitive. If visitors can't find what they are looking for easily, they will question your competence in providing what they want.
3. Make the website personal by giving it its own tone and voice. People buy people.
4. Follow the HEART rule of creating online content. (Reminder: HEART stands for Honest, Exclusive, Accurate, Relevant and Timely.)
5. Use language that is appropriate to the audience. It will build empathy.
6. Regularly add new content to your site. It shows that the business is alive and kicking.
7. Review all links. Doubts will quickly form in your visitors' minds if links don't work or, worse still, take them to error pages.
8. Good grammar and spelling matter. Errors give the impression of sloppiness and carelessness.
9. Don't make outrageous and unbelievable claims, like "Read this blog and you'll be a millionaire by the end of the week." People are used to scams, get-rich-quick schemes and rip-offs.
10. Publish REAL testimonials and third-party endorsements. Try to always use real names and link to websites where possible. Some sites show images of letters sent by happy customers.
If you want to know how your site ranks (in terms of building trust online), then visit: http://www.infotrex.com/siterank and know by yourself, where your site is ranking.
11. Publish case studies about customers you have helped, who use your product, etc.
12. Don't put down, curse or insult competitors. It's unprofessional. It is better to offer an objective comparison of competitive services or products.
13. Focus on building your long-term reputation, not on making quick sales.
14. Write articles for humans, not search engines.
15. Make your 'About Us' page personal and comprehensive. It plays an important part in making visitors feel comfortable that real people are behind the site.
16. Publish your photo or the photos of the key people involved with the site. Again, this reinforces the fact that there are real people behind the screenshots.
17. Clearly identify who is behind the site. Nothing creates more suspicion than a site that tries to hide the identity of its publishers.
18. On the 'Contact Us' page, provide an email form, telephone number, fax and address of the company. In Europe, it is a legal requirement for sites taking funds, but even sites driven by advertising will benefit from openness.
19. Provide a telephone number that people can call and talk to a person.
20. Provide Web addresses linked to the website domain, not addresses from free webmail services such as Hotmail and Gmail.
If you want to know how your site ranks (in terms of building trust online), then visit: http://www.infotrex.com/siterank and know by yourself, where your site is ranking.
21. Think carefully about reciprocal links. If your site is about organic food and you have links to Party Poker, people are going to question your integrity.
22. Think carefully about the adverts you display on your site. Ensure that they are relevant to your subject and audience.
23. Write and publish your privacy policy. Be clear about what you will and will not do with any personal data you collect. State that you adhere to all data protection laws. Make it easy to read and don't use legal gobbledygook.
24. Write and publish a security policy. State what measures you take to ensure that all transactions are secure as well as how well you handle customers data.
25. Ensure that you have a security and privacy policy which is linked from the footer on every page. Make the link more prominent on all the order pages.
26. Clearly publish your guarantee. I would recommend making it a 100% money-back guarantee if possible.
27. Clearly state your refund and returns policy.
28. If you use PayPal, put the PayPal logo on your site. If you have a merchant services account with a major bank like Citibank or HSBC, put its logo on your site.
29. Use Google search on your site for two reasons. First, it is a great search solution which will help your visitors find what they are looking for. Second, having the Google name on your site instills trust.
30 If there are well-known industry associations for your subject, join up and put their logos on your site.
If you want to know how your site ranks (in terms of building trust online), then visit: http://www.infotrex.com/siterank and know by yourself, where your site is ranking.
31. Have a forum on your site and respond quickly to questions. Have the attitude that you are happy to help others without receiving immediate reward. As the old saying goes, 'Givers always gain.'
32. Allow people to comment on articles. Interactivity and an exchange of views build community and a sense of involvement.
33. If people provide constructive criticism or comments in the forum, don't delete them, but respond with your point of view.
34. Use the words 'secure website' whenever you try to get any information from visitors, including newsletter sign-ups, forum input and payment.
35. On every page, state, "We take your privacy and security very seriously." Link the statement to the security and privacy policy.
36. If you are selling a subscription, offer a low-cost, entry-level option. This could be a one-day taster, 'a week before billing starts' or a monthly trial.
37. Only ask for information from customers that you really need. For example, for an email newsletter sign-up, the only information you REALLY need is an email address, so that is all you should ask for.
38. If you have pricing on your website, make it transparent. I recently went to buy a book which was advertised for $10. When I checked out, they added tax, post and packaging, and the final bill was $19.50. I didn't buy it as I felt they had deliberately tried to mislead me.
39. Start a small newsletter of your company/services & circulate it among your clients/employees. Also, publish it on your website regularly.
40. Allow people to “unsubscribe” from your mailing list. This may sound very obvious, but I have found that many websites still don’t follow it.
To ensure that you are continually improving your trustworthiness, every time you go to a website, ask yourself whether you trust it or not. Then ask yourself why you have formed the opinion you have.
If you want to know how your site ranks (in terms of building trust online), then visit: http://www.infotrex.com/siterank and know by yourself, where your site is ranking.
Sunday, November 25, 2012
Improving Home Security With A Personal Computer
In the computer era today, personal computer is more than just a tool to accomplish office tasks or to play games. There is actually a close relationship between information technology and home security, since you can use your PC to help you protect your home. With computer, many security tasks can be done automatically.
In the past few years, the traditional way to record an access violation is to use video security equipment by connecting video cameras to a TV and VCR. The VCR will then record everything captured by the video cameras. As the price of a VCR is quite low today, you can use it for security purposes at a little cost. There are also magnetic media-based recording devices with a time-lapse recording feature. This is useful to extend the time in which the device can perform recording.
You can also perform the job by using your own PC easily. In this case, with the help of surveillance software, the computer can record any events digitally. It differs from VCR, you will be able to save captured videos in a digital format which is easier to archive and edit. Moreover, such system can also be set up to start recording when it detects any movement.
There are many other advantages of using a PC as a security system. Today's modern PCs are designed to be able to get connected to various devices. For instance you can connect spy cameras to your PC and perform covert surveillance. With a video capture card to convert analog to digital signals, this system can be set up very quickly. If you want you can even use the web camera that you usually use for chatting to perform remote monitoring and surveillance.
Using your PC as a surveillance system doesn't mean that you have to stay in front of a computer to get an immediate warning when there is something bad in your home to occur. Some types of webcam security software even provide SMS-alert facilities. This permits you to use your cellphone to get an instant warning if there is an access violation at your home.
Depending on the software you use, there are various types of security tasks that can be accomplished with the help of your PC. For example, you can make your PC sound an audible alarm whenever it detects a motion near the door or window of your house.
However, if you want to use your PC as a home security system you should spend enough time when selecting the software package. Although most brands of software provide similar features, there are some activities that can only performed by a particular brand. Some brands of software are more expensive than others, but they likely provide a higher degree of protection.
An affordable PC based security system like this is especially useful when you are not at home. For instance, when you are at work or are on a vacation. This system allows you to concentrate on your tasks or to enjoy your vacation away from home, because it will send you a notice instantly of something undesirable happen in or around your home.
In the past few years, the traditional way to record an access violation is to use video security equipment by connecting video cameras to a TV and VCR. The VCR will then record everything captured by the video cameras. As the price of a VCR is quite low today, you can use it for security purposes at a little cost. There are also magnetic media-based recording devices with a time-lapse recording feature. This is useful to extend the time in which the device can perform recording.
You can also perform the job by using your own PC easily. In this case, with the help of surveillance software, the computer can record any events digitally. It differs from VCR, you will be able to save captured videos in a digital format which is easier to archive and edit. Moreover, such system can also be set up to start recording when it detects any movement.
There are many other advantages of using a PC as a security system. Today's modern PCs are designed to be able to get connected to various devices. For instance you can connect spy cameras to your PC and perform covert surveillance. With a video capture card to convert analog to digital signals, this system can be set up very quickly. If you want you can even use the web camera that you usually use for chatting to perform remote monitoring and surveillance.
Using your PC as a surveillance system doesn't mean that you have to stay in front of a computer to get an immediate warning when there is something bad in your home to occur. Some types of webcam security software even provide SMS-alert facilities. This permits you to use your cellphone to get an instant warning if there is an access violation at your home.
Depending on the software you use, there are various types of security tasks that can be accomplished with the help of your PC. For example, you can make your PC sound an audible alarm whenever it detects a motion near the door or window of your house.
However, if you want to use your PC as a home security system you should spend enough time when selecting the software package. Although most brands of software provide similar features, there are some activities that can only performed by a particular brand. Some brands of software are more expensive than others, but they likely provide a higher degree of protection.
An affordable PC based security system like this is especially useful when you are not at home. For instance, when you are at work or are on a vacation. This system allows you to concentrate on your tasks or to enjoy your vacation away from home, because it will send you a notice instantly of something undesirable happen in or around your home.
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Saturday, November 24, 2012
Best Methods To Backup Files
As much as every computer wants to deny the inevitable, your data is only as secure as your backups. Every hard drive is eventually going to fail (and malicious software frequently targets data files), and you will lose years’ worth of files, documents, programs, and all other information that you have kept and stored in your computer unless you have a good backup. Following are some of the best methods of data backup that you can use.
Internal Backup, One Disk
For a particularly large hard drive, the hard disk can be partitioned so that one partition may be used as a repository of backup data. For this type of backup, you can use automatic backup software, which will do daily backups of data you have specified or a full backup of your active partitions. You can also manually copy your files from your active drive partition to your backup drive partition as long as you do this regularly. This is one of the least advisable forms of backup out there, because the backup partition becomes as useless as the main partition if your hard drive ever crashes.
Internal Backup, Multiple Disks
You can also set up another hard drive for backup within your computer. This hard drive is a separate entity from your active hard drive, so it presents greater protection and data security in case your active hard drive is corrupted. In this case, you can use the methods listed above, or you can use a technology known as RAID 1 to create a mirror image of one hard drive on the other hard drive. The advantage of RAID 1 is that your data is completely safe if you suffer a hard drive crash, but this will not protect you from a virus or spyware infection, as the infection will be written to the backup drive right along with the good data.
On Site, External Backup
A more secure form of backup, external backups allow you to backup your files using external storage media like USB hard drives, CD-R(W)s, DVD-R(W)s, and high-capacity flash drives. Flash drives and external hard drives can be conveniently connected to your computer’s USB port when it is time to back up your files. For backing up with CDs and DVDs, you will need a CD or DVD writer, respectively. For any of these backup methods, you can still use backup tools that sometimes come with the backup data storage media.
Another method for on site external backup is using network servers in the same office building or workspace dedicated to backing up data for the whole network. This backup method can be done automatically if the network administrator has set it up for individual clients. The network administrator can also do this manually, or each user can do his or her own data backup manually.
Off Site, External Backup
The key to this method is backing up data and storing the backup data storage device somewhere else. This type of backup method is done to protect not only from drive failures but also from catastrophes like fire, flood and earthquake.
Off site backup allows you to backup your files on a web-based server located far from your own physical location. You can also store backup data in discs and external drives which will be kept in a data storage vault that is physically located in a different building, city, state, or even country. There is no backup more secure than an external backup, but web servers can be expensive, so you may want to simply use your on site backup media and carry them home (or even store them in a safety deposit box). This still allows you to have a full backup without the hassle and cost of using a web server for your backups.
This article may be republished freely as long as this copyright notice and box of resource links are included at the bottom.
Friday, November 23, 2012
Facebook Marketing: Starting an Online Business
Facebook Marketing: Starting an Online Business
The newest trend in the internet today is joining one of the many social networking websites. Here, you will be able to keep in touch with your old friends as well as your relatives and you will also be able to make new friends as well as meet new people. With social networking websites, you will see that it will make the world a smaller place.
One social networking website that is so popular among many people from all over the world is Facebook. In this website, you will be able to post your pictures, discuss your interests and hobbies as well as do other great things.
In the past, Facebook was restricted to Harvard College students. In time, it expanded to other schools and universities until it became available for everyone above the age of 13 from different parts of the world.
Presently, the Facebook website now has more than 62 million active users worldwide.
Now, if you have an online business, you will see that Facebook can significantly help you promote your website and your business. Facebook marketing is now one of the hottest trends among online entrepreneurs today. Just think about it, with over 62 million active users worldwide, you will definitely have a lot of potential clients to do business with.
Because of the amount of people joining Facebook, a lot of online business owners are now joining this social networking website in order to market their products or services. With Facebook, you will definitely be able to effectively market your website.
The great thing about Facebook today is that anyone will now be able to join it. Whether you are a college student or you are an entrepreneur looking for a niche market, Facebook is the place that you should go to.
In fact, Facebook is now very popular that it is now investing a lot of money for advertising in order to attract more people to join. With this kind of benefit, you will see the potential on what your business can have.
Facebook as well as other social networking websites are now just beginning to see its full potential.
Today, you will see that Facebook has now launched its Facebook Ads system that will allow you and other fellow business owners to formally advertise your products and services. You have to consider the fact that people are three to five times more likely buy a particular product if their friends recommend it. If you advertise in Facebook, you will be able to increase your sales.
Facebook is now very popular that it now contains ads for big corporations, such as Microsoft, Coca-Cola and other companies.
So, if you are thinking about marketing online for your business and you want to increase your company's sales, then you may want to try out Facebook. Here, you will be able to increase the advertising potential for your company. Also, you will be able to reach out to more people as well as get a niche market for your products and services.
So, if you think that online advertising or marketing is not working for you, you might want to try out marketing on Facebook. Here, you will be able to see how effective marketing is by using this one of a kind social networking website and you will be able to increase your sales.
The newest trend in the internet today is joining one of the many social networking websites. Here, you will be able to keep in touch with your old friends as well as your relatives and you will also be able to make new friends as well as meet new people. With social networking websites, you will see that it will make the world a smaller place.
One social networking website that is so popular among many people from all over the world is Facebook. In this website, you will be able to post your pictures, discuss your interests and hobbies as well as do other great things.
In the past, Facebook was restricted to Harvard College students. In time, it expanded to other schools and universities until it became available for everyone above the age of 13 from different parts of the world.
Presently, the Facebook website now has more than 62 million active users worldwide.
Now, if you have an online business, you will see that Facebook can significantly help you promote your website and your business. Facebook marketing is now one of the hottest trends among online entrepreneurs today. Just think about it, with over 62 million active users worldwide, you will definitely have a lot of potential clients to do business with.
Because of the amount of people joining Facebook, a lot of online business owners are now joining this social networking website in order to market their products or services. With Facebook, you will definitely be able to effectively market your website.
The great thing about Facebook today is that anyone will now be able to join it. Whether you are a college student or you are an entrepreneur looking for a niche market, Facebook is the place that you should go to.
In fact, Facebook is now very popular that it is now investing a lot of money for advertising in order to attract more people to join. With this kind of benefit, you will see the potential on what your business can have.
Facebook as well as other social networking websites are now just beginning to see its full potential.
Today, you will see that Facebook has now launched its Facebook Ads system that will allow you and other fellow business owners to formally advertise your products and services. You have to consider the fact that people are three to five times more likely buy a particular product if their friends recommend it. If you advertise in Facebook, you will be able to increase your sales.
Facebook is now very popular that it now contains ads for big corporations, such as Microsoft, Coca-Cola and other companies.
So, if you are thinking about marketing online for your business and you want to increase your company's sales, then you may want to try out Facebook. Here, you will be able to increase the advertising potential for your company. Also, you will be able to reach out to more people as well as get a niche market for your products and services.
So, if you think that online advertising or marketing is not working for you, you might want to try out marketing on Facebook. Here, you will be able to see how effective marketing is by using this one of a kind social networking website and you will be able to increase your sales.
Thursday, November 22, 2012
Website Flipping For Cash
"Free Report Reveals The Exact Steps,
Websites, and Tools You Need To Make a
Killing Buying and Selling Websites..."
Inside this special report you'll
discover:
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How to find
websites you can buy for dirt cheap -
I'll give you the resources. |
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Little known, yet
simple ways to monetize a website for
the most profit potential... |
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Discover exactly what your buyers want from your site |
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Discover the 8 top websites where you can buy and sell websites. |
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Learn exactly how to double, even triple the value of your sites |
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Exactly what to include in your listing when selling your site. |
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How to spot a
poorly-monetized site. |
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How to find a
website that is poorly monetized, turn
it into gold, and sell it for 200 - 400%
of the purchase price. |
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How to present
your site to the market for maximum
bids/sales |
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How to negotiate
with buyers so it's a win/win. |
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+ much, much more! |
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|
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PHP_In_A_Nutshell
If you have spent the better part of the last few years on the Internet, you may have already chanced upon the term PHP. You may have even encountered the definition: “a server-side scripting language”. But what exactly does it mean? And more importantly, what use can it be to you as an aspiring Web developer or Web designer?
Going back to the definition for a little while, PHP is indeed a server-side scripting language that is typically used in the creation of dynamic Web pages. It is a relatively easy to learn programming language that enables you to feature more dynamic content on your web sites.
PHP is different from other types of programming languages in that it is designed to work in conjunction with HTML. This compatibility is a distinct advantage of PHP and allows you to easily integrate it into web pages that have already been extensively rendered with HTML. This integration is in fact so seamless that you can quite readily switch between the two languages even within the same web document.
How this while thing works is basically like this: web sites are typically designed with a combination of PHP and HTML in varying proportions depending on the designer’s intended purpose. When a visitor points his browser to the web page in question, the server will “read” and subsequently process the PHP instructions and later send the results of the process to the browser of the visitor. This is pretty much similar to how other languages such as ASP or ColdFusion work. The main difference however is that PHP, unlike the aforementioned ASP or ColdFusion, PHP is both an Open Source and a cross-platform application. What this means is that PHP can be run under the Windows NT platform as well as many versions of the UNIX platform. In addition, PHP can be designed to function as an Apache module and even as a binary that can be run as a CGI.
PHP by its very nature is exceptionally light and fast to run but when designed to run as an Apache module it is even more so. The absence of any process creation overhead allows PHP to return results quickly compared with other programming languages plus it has the added benefit of not requiring the tuning of mod_perl in order to limit your server's memory image to a manageably small size.
Beyond its usage as a means to control and alter the contents of your web pages, PHP can also serve to function as an HTTP header sender. It is typically used in this function to set cookies in web browsers, manage the site authentication processes, and to redirect users to other sites. PHP also works well with other programs and applications, enabling unparalleled connectivity with many different databases as well as ODBC, as well as offering seamless integration with many different external libraries; libraries that allow you to accomplish tasks such as publishing PDF documents and even parsing XML.
The way PHP fits within your web pages is extremely elegant in its simplicity; so simple in fact you will not need a special development environment or IDE at all. You merely have to place a at the end. PHP can also be configured to utilize ASP type tags as well as .). The PHP engine is charged with the task of processing everything that is contained within those tags.
If you have had an extensive or even only a little background in programming languages, you may have already noticed that PHP has a lot in common with the languages C and Perl, especially in its language syntax. Just like in C and Perl, you do not have to declare variables prior to you using them, and it is also quite easy to create arrays and hashes (associative arrays).
So much for its characteristics; now how can you use PHP?
One of the most often mentioned and widely used applications of PHP is for server side scripting. This has traditionally been the area in which PHP has been focused. The three components of PHP in this particular application are: a PHP parser (which can take the form of a CGI or server module), a web browser and a web server. The web server is run with a PHP installation connected and the program output of the PHP program is accessed with a web browser. The PHP page can then be viewed through the web server.
Command line scripting is another area where PHP is utilized and for this application you only need a PHP parser. Typical uses include rudimentary text processing and running scripts such as Cron or Task Scheduler.
Finally, although not the ideal solution for this particular scenario, PHP is also used in writing desktop applications that feature a graphical user interface.
Clearly the uses for PHP are both varied and endless and you should explore it in depth to find out how it can be of service to you.
Grab 14,645 Words & Phrases That SELL Like Crazy!
(I will remove the special rights soon, so please
read every word very carefully. It's that important!)"Grab 14,645 Words & Phrases That SELL Like Crazy!"
...
"For A Limited Time , You Can Pick Up The
Master Resell Rights To 3 Copywriting eBooks,
& Make A Small Fortune Right Away
By Offering Them From Your Own Website
(or even better, offering them to your list)..."
14 Nov 112
Dear Friend,
I won't waste your time with a long letter here. There's a great deal on the table, and I don't want you to miss out on it....
Here's what this is all about: I'm now offering you Master Resell rights to 3 copywriting ebooks. This means you can sell the ebooks or resell rights. You can keep all the profits! You'll get the PDF and the sales pages!
In order to get your hands on true, high-quality products like these, you'd have to pay many dollars. But I've decided to make you a one-time offer for not just one product... but THREE!
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4,961 Internet
Marketing Words And Phrases That Sell Like Crazy!
(Value $37)
FREE Samples:
resell rights, make ($) per sale, free advertising, work at home, increase your sales, residual income, get paid to..., keep all the profits, skyrocket your traffic, fire your boss, get rich quick, etc. It's the perfect copywriting reference if you are selling to business owners, oppornuity seekers, mlmers, auctions sellers, marketers, etc |
 |
1079 Online Auction
Words And Phrases That Sell Like Crazy!
(Value $37)
FREE Samples:
serious bids only, looks like new, mint condition, still in package, with serial number, works like new, in excellent condition, in very good shape, antique, etc. It's the perfect copywriting reference if you are selling or auctioning-off products to online auction buyers. |
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8605 Niche
Marketing Words And Phrases That Sell Like Crazy!
(Value $37)
FREE Samples:
magical, outrageous, awesome, sizzling, authentic, incredible, super, limited edition, I know you're skeptical..., I'll personally guarantee..., mind rocking, rare opportunity, etc. It's the perfect copywriting reference if you are selling to any niche market! |
$111 Worth Of Master Resell Rights
For Pennies On The Dollar!
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Imagine All The Ways You Can Make Money
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As you can see, you can build a much better online income by adding these hot items to your product line. And the good news is that now you can pick up the master resell rights and start making money today!Sell the ebooks and keep all the profits.
If you've ever wished that you could get your hands on a ready product that people truly need... then you NEED to pick up the master resell rights to these products.
Grab this now! I am offering you this package today at
$9.97 bucks is a painless drop in the bucket when you consider that you'll easily save dozens of hours worth of research (and hundreds of hours trying to create your own products).
Think about how much one sale is worth to you. When you think about the amount of dollars that await you in new sales, doesn't it make sense to invest less than the cost of a couple cheap dinners into a product that you can sell forever?
Go ahead and click the order button below. You'll be taken to a special page where you can place your order, and then you'll be able to instantly download all 3 PDF ebooks along with the complete master resell rights package (including the web site templates, ebook covers and sales letters) right to your computer. It's super easy to do, and opening it only takes 5 minutes (literally).
Go ahead and get your hands on these master resell rights now, while it's fresh in your mind. You can lock in this special low price by placing your order now.
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I look forward to helping you build a profitable
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To Your Success,
Ron Farmer
597 Business Letters Library
With the 597 Business Letters Library you will never be at a loss for words. This easy to use collection provides you with almost any type of business letter you can imagine. Just select the document you need and change the names and address to suit your needs.
Not only will you save valuable time with these ready to use examples, you'll save money, too! Whether you need a lease or a response to a credit check request, you'll find in within the 597 Business Letters Library.
This powerful tool is a must have for every small business. Just type in a key word for the document you need and hit the Search button. What could be easier?
The 597 Business Letters Library is the quick and easy way to produce professional quality business correspondence.
With this one easy-to-use tool you can save time, save money, and project a professional image.
Marketing and Running a Membership Website
Marketing and Running a Membership Website
We have ventured off to running a membership website without taking the spare time to consider Internet marketing. What to do, what to do…Can you say Search Engine Optimizing and web content up for the brew? After you begin running a membership website, it is your duty to start the SEO marketing campaign that focuses on e-mail campaigning, blogging, member boards, links, articles, and so forth. Each one of the items for marketing involves a little more than learning the word or term.
You will need fresh content on your web pages at all times. This means you need to learn how to use your content manager effectively. Fresh content means that you must have some writing skills, or have hired hands available that can write. The writers must be familiar with the basic SEO white and black hat solutions.
Test your knowledge:
Black Hat
a. The best SEO solution for increasing your chance of reaching the highest ranks on Google
b. Unaccepted SEO marketing solution
c. Something you wear on your head
White Hat
a. Accepted Internet marketing solution
b. Head wear
c. Unaccepted marketing solution that will get you kicked out of Google’s index.
Good luck with the test. Do not let the term “Test” scare you away from learning what black and white hat marketing means to you. It is important that you understand the definitions of the marketing solutions. It is important to learn how the solutions work to avoid problems in marketing your website.
SEO involves keyword density and keyword development. SEO article writing is one of the better marketing solutions, since it provides information to your members. Web owners often hire in quality writers to write 10 to 100 high-quality articles to market web pages at the major search engines. The purpose is to increase ranking at the major search engines, which in turn increases the volume of traffic flowing into web sites online.
The articles are rich with keywords. Keyword density is the leading SEO solution, which many web owners use to market their web sites online. Keyword density is important, since Google, Yahoo and other major search engines use algorithms to test keyword density within bodies of articles. Content has proven to be one of the most effective SEO writing solutions, which is important to web owners to have the density they deserve.
SEO articles are written by various online writers, which focus on Search Engine Optimizing solutions. Pick up a few tips from these writers, or else become acquainted with them in the event you will need to hire a writer to add fresh content to your web pages on a daily basis. Search Engine Optimizing is the stage where web owners work to enhance their chances to rank at the top search engines. Using this method, which includes writing concise program instructions in fewer lines, thus the web owners could reach the ranks at top search engines online.
SEO is the leading marketing solution, thus if you are behind on search engine marketing and optimizing solutions go to the Internet and search for Internet marketing tools. Tools available these days can assist you with promoting your membership website effectively. Still, you will need writers, unless you have writing abilities to deliver keyword dense articles to your web sites for promoting. Did you pass the test by the way? The answer to the first question is (b) and the answer to the second question is (a). Now you can start running your membership website.
We have ventured off to running a membership website without taking the spare time to consider Internet marketing. What to do, what to do…Can you say Search Engine Optimizing and web content up for the brew? After you begin running a membership website, it is your duty to start the SEO marketing campaign that focuses on e-mail campaigning, blogging, member boards, links, articles, and so forth. Each one of the items for marketing involves a little more than learning the word or term.
You will need fresh content on your web pages at all times. This means you need to learn how to use your content manager effectively. Fresh content means that you must have some writing skills, or have hired hands available that can write. The writers must be familiar with the basic SEO white and black hat solutions.
Test your knowledge:
Black Hat
a. The best SEO solution for increasing your chance of reaching the highest ranks on Google
b. Unaccepted SEO marketing solution
c. Something you wear on your head
White Hat
a. Accepted Internet marketing solution
b. Head wear
c. Unaccepted marketing solution that will get you kicked out of Google’s index.
Good luck with the test. Do not let the term “Test” scare you away from learning what black and white hat marketing means to you. It is important that you understand the definitions of the marketing solutions. It is important to learn how the solutions work to avoid problems in marketing your website.
SEO involves keyword density and keyword development. SEO article writing is one of the better marketing solutions, since it provides information to your members. Web owners often hire in quality writers to write 10 to 100 high-quality articles to market web pages at the major search engines. The purpose is to increase ranking at the major search engines, which in turn increases the volume of traffic flowing into web sites online.
The articles are rich with keywords. Keyword density is the leading SEO solution, which many web owners use to market their web sites online. Keyword density is important, since Google, Yahoo and other major search engines use algorithms to test keyword density within bodies of articles. Content has proven to be one of the most effective SEO writing solutions, which is important to web owners to have the density they deserve.
SEO articles are written by various online writers, which focus on Search Engine Optimizing solutions. Pick up a few tips from these writers, or else become acquainted with them in the event you will need to hire a writer to add fresh content to your web pages on a daily basis. Search Engine Optimizing is the stage where web owners work to enhance their chances to rank at the top search engines. Using this method, which includes writing concise program instructions in fewer lines, thus the web owners could reach the ranks at top search engines online.
SEO is the leading marketing solution, thus if you are behind on search engine marketing and optimizing solutions go to the Internet and search for Internet marketing tools. Tools available these days can assist you with promoting your membership website effectively. Still, you will need writers, unless you have writing abilities to deliver keyword dense articles to your web sites for promoting. Did you pass the test by the way? The answer to the first question is (b) and the answer to the second question is (a). Now you can start running your membership website.
Tuesday, November 20, 2012
How to Price Your eBook
=================================================== How to Price Your eBook =================================================== You've written and compiled an ebook. Now you have to decide how much to charge for it. Finding the right price is essential to the success of your product. If you charge too little, people will think it's of little value, and they won't purchase it, or even it they do buy your book, you will have to sell thousands of copies to get to the point where you can begin to see a profit. If you price it too high when compared with your competition, you will find yourself steadily lowering the price, which will cause you all kinds of new problems in the future. For example, if you sell your ebook at first for $39.99, and later reduce it to $24.95, don't you think the people who bought it for $39.99 are going to be PISSED? Choosing the right price for your ebook is one of the most critical parts of the marketing process. The first rule of pricing ebooks is to never underprice. Determine the highest price your audience can afford, and then if you find your book isn?t selling, you can always reduce the price. Before you take that step, make sure you are promoting your book like crazy on the Internet and on websites. The price should be aimed at bringing in profits, but you should never forget that price is one of the factors that people use in judging the value of your ebook ? before they buy it. So always start with the highest price, and then launch a mega-marketing campaign. Pricing an ebook is particularly difficult because ebooks are a fairly new commodity. Since they are digital, the value of an ebook is as confusing as the understanding of what digital actually is to the average layperson. This means that we must look at ebooks in a different light in order to determine their actual worth in this brave, new cyber world. Let's look at the difference between a book in print and an ebook. A printed book is an object you can hold in your hand, store on your bookshelf, even hand down to the next generation. It is priced on factors such as paper stock, design and production costs, and marketing. But the fact that unites ebooks and print books is that they are composed of ideas. It is the ideas in these books that have the ability to change, or possibly transform, people's lives. What do you think an idea is worth when evaluated against the cost of paper and ink? It is the IDEAS that are valuable! That is how you determine the cost of your ebook. What should I charge for my ideas? There are all different formulas and methods for determining the correct price for your ebook. Let's begin with honing in on your ultimate goals. Decide if your goal is to get wide distribution and maximum exposure. This goal is aimed at drawing customers to your business or service, or to establishing the credibility of your reputation. If this is your main goal, you should aim to keep your price on the low side. Some authors have even priced their ebooks at a profit loss to draw a high number of new customers. The key is to find a price that maximizes your profits and the number of books you sell. This is an excellent pricing strategy if you are looking to acquire long-term customers. Long-term customers are extremely likely to buy from you again and again ? as long as the first ebook they buy is of exceptional quality and beneficial to the customer. However, if your book contains valuable ? and more importantly NEW information, references, or techniques ? then you should aim to price it on the high end. After you figure out your goal, you must figure out what your audience's need is for your ebook. For example, does your book solve a particular problem? If it does, and solves it in a way that hasn't been written about in one hundred other ebooks, you will be able to achieve high sales at a high price. If your book solves a problem or answers questions in a new and unique way, you should price your book as high as you can go. You will achieve larger profits this way, but bring in fewer customers. Just make sure the question or problem that your book solves is one that is important and relevant to the majority of your market audience. If your ideas are not common knowledge, or you are presenting a brand new technique, you will be able to sell books at a high price. Just be prepared for your competition to undercut you on price as soon as they hear about your book. Keep in mind that the above pricing strategy is temporary. Eventually, you will cease to sell books at this high price. So figure out in advance how long you plan to offer your ebook at this high price, and when that time is up, change your pricing strategy. If you want to see large profits over customer draw, aim for an audience that is looking for easy solutions to their problems at a low price. If your book is aimed at solving one particular problem rather than general advice, then you can charge more. Start at the highest price the market will bear to bring in the largest profits, and plan to discount the book a number of times throughout the year. Marketing Strategies The key that unlocks the sales potential of your ebook is to find a single sentence that becomes your selling handle. This sentence states what question or problem your book answers and the benefits your ebook can provide. Then be sure to use that sentence in every piece of sales and promotional material, and every time anyone asks you about your ebook. Besides promoting your books assiduously online, there are several other strategies that can help you sell more books. One is to give something away for free with your book, such as a valuable bonus item. Or bundle several ebooks under one price, which lowers the price for each ebook if they were sold separately. An effective technique for figuring out a price is to send out a survey to your current customers. If these customers have already bought an ebook from you, ask for their opinion in terms of price. Do this by creating a sales page for the new book, but don't include a price on that page. Instead, add a number of links to survey questions that ask pointed questions to aid you in assigning a price to your ebook. Another strategy is to test out prices by creating a number of duplicate sales pages with different prices on each page. Make sure your sales copy is exactly the same on every page, and includes your selling-handle sentence. Then figure out for each page the conversion ratio between visitors to your site and sales of your book. This will tell you what your optimum price is. Ultimately, if you've written a book that solves a problem or presents a new technique, your book will bring in both traffic and profits. So be sure to write that selling-handle sentence that sums up what problem your book solves and what the benefits of your book will be to the customers who purchase it. And then watch your market come to you!
Monday, November 19, 2012
114 Flash Banners
If you tired of seeing the same boring web page design over and over again, maybe it's time you create something more dynamic, something that pulsates, jives and grooves!
Maybe it's time you try something new! Something like ....
How
will this product help you?
Put
life into any web page! Just cut and paste the flash banners and intros
into your webpage to create stunning effects. You don't know anything
about flash. No need to pay expensive flash artists. Full instructions
given on how to use the product.
Inside
the product are 114 beautifully flash design templates which you can use
as banners, intros, buttons in any of your web pages or auction pages.
How
will you profit from selling this product?
-
Sell to any website owner looking for products that will make their web pages to stand out.
-
Sell to auction sellers who want to make their auction page attract more bidders.
Here's
actual screen shot of the product :
Samples
of what you can do..
-
Plus so many more.. your only limited by your imagination ....
What
you will get :
-
Resell rights to this product.
-
No restrictions on how much you can sell the product.
-
Copy of this sales page and web design.
-
Copies of boxes to help you in selling the product.
Running A Data Entry Buisness
Running A Data Entry Buisness
A Data entry buisness (or should that be business) provides services like word processing, secretarial, transcription and other typing projects. It is the legitimate way to earn decent income using your home computer and your modest skills. If you want to start data entry business, you need to consider the following points:
- Do you have the ability to evaluate the right opportunity?
- Can you understand what types of data entries are available and who are your potential customers?
- Do you know how to create marketing data base for your data entry business?
If your answer is yes to the above questions, you can consider starting a data entry business. If you want to get success in this business, you need to develop a strong base of clients. As a business owner, you can acquire home based data entry projects and clients from various sources like Local area businesses and individuals, independent contractor relationships and from online freelance networks.
If you are a home data entry business owner, then you can do data entry works for a data processing firm or you can do transcription for a market survey company. You can get miscellaneous data entry projects. The quality and timely service would earn you huge reputation and success.
The business to provide data entry services include many projects like data entry for documents including directories, journal entries, market research, bill entries, registration forms, pay roll entries and much more. You can select any one or more projects according to the ability of your staffs. The more you offer flexible, scalable and sustainable service, the more you can earn.
Once you have gained a set of customers, you would start getting new customers from the references of the existing customers. Therefore you can develop your business well. The data entry business flourishes well if you are willing to learn a new skill or software program.
A data entry business can help you earn lot of money and you can enjoy wide variety of projects. If you have excellent reputation and classy database of past customers, you can earn more profits than you have expected.
Since there are number of data entry business opportunities available in online, there are chances of scams. Some people fall victims of the internet scams and lose their money and time. The main reason for losing money in a data entry business is that the urgency based emotional decision. However deep knowledge and awareness about scam sites would help you avoid costly mistakes and earn profits.
There are various types of data entry services like online data entry, offline data entry, offshore data entry, image data entry and so on. Image data entry service includes data entry of scanned images, image capturing services, image clipping services and so on. It is a part of data entry business and you can provide this service to your clients if you can provide superior quality services and cost effectiveness to the client.
Like any other business, the business of data entry services require error free and timely work in order to get success. Since it is an ever growing field, you can earn a permanent income from this business.
A Data entry buisness (or should that be business) provides services like word processing, secretarial, transcription and other typing projects. It is the legitimate way to earn decent income using your home computer and your modest skills. If you want to start data entry business, you need to consider the following points:
- Do you have the ability to evaluate the right opportunity?
- Can you understand what types of data entries are available and who are your potential customers?
- Do you know how to create marketing data base for your data entry business?
If your answer is yes to the above questions, you can consider starting a data entry business. If you want to get success in this business, you need to develop a strong base of clients. As a business owner, you can acquire home based data entry projects and clients from various sources like Local area businesses and individuals, independent contractor relationships and from online freelance networks.
If you are a home data entry business owner, then you can do data entry works for a data processing firm or you can do transcription for a market survey company. You can get miscellaneous data entry projects. The quality and timely service would earn you huge reputation and success.
The business to provide data entry services include many projects like data entry for documents including directories, journal entries, market research, bill entries, registration forms, pay roll entries and much more. You can select any one or more projects according to the ability of your staffs. The more you offer flexible, scalable and sustainable service, the more you can earn.
Once you have gained a set of customers, you would start getting new customers from the references of the existing customers. Therefore you can develop your business well. The data entry business flourishes well if you are willing to learn a new skill or software program.
A data entry business can help you earn lot of money and you can enjoy wide variety of projects. If you have excellent reputation and classy database of past customers, you can earn more profits than you have expected.
Since there are number of data entry business opportunities available in online, there are chances of scams. Some people fall victims of the internet scams and lose their money and time. The main reason for losing money in a data entry business is that the urgency based emotional decision. However deep knowledge and awareness about scam sites would help you avoid costly mistakes and earn profits.
There are various types of data entry services like online data entry, offline data entry, offshore data entry, image data entry and so on. Image data entry service includes data entry of scanned images, image capturing services, image clipping services and so on. It is a part of data entry business and you can provide this service to your clients if you can provide superior quality services and cost effectiveness to the client.
Like any other business, the business of data entry services require error free and timely work in order to get success. Since it is an ever growing field, you can earn a permanent income from this business.
How to Write an Ebook
=================================================== How to Write an Ebook =================================================== The hardest part of writing is the first sentence. When you look at the whole project, it seems like an impossible task. That's why you have to break it down into manageable tasks. Think of climbing a mountain. You are standing at the foot of it and looking up at its summit vanishing into the clouds. How can you possibly scale such an immense and dangerous mountain? There is only one way to climb a mountain ? step by step. Now think of writing your ebook in the same light. You must create it step by step, and one day, you will take that last step and find yourself standing on the summit with your head in the clouds. The first thing you have to do, as if you actually were a mountain climber, is to get organized. Instead of climbing gear, however, you must organize your thoughts. There are some steps you should take before you begin. Once you've gone through the following list, you will be ready to actually begin writing your ebook. Beginning Steps to Writing an ebook First, figure out your ebook's working title. Jot down a few different titles, and eventually, you'll find that one that will grow on you. Titles help you to focus your writing on your topic; they guide you in anticipating and answering your reader's queries. Many non-fiction books also have subtitles. Aim for clarity in your titles, but cleverness always helps to sell books ? as long as it's not too cute. For example, Remedies for Insomnia: twenty different ways to count sheep. Or: Get off that couch: fifteen exercise plans to whip you into shape. Next, write out a thesis statement. Your thesis is a sentence or two stating exactly what problem you are addressing and how your book will solve that problem. All chapters spring forth from your thesis statement. Once you've got your thesis statement fine-tuned, you've built your foundation. From that foundation, your book will grow, chapter by chapter. Your thesis will keep you focused while you write your ebook. Remember: all chapters must support your thesis statement. If they don't, they don't belong in your book. For example, your thesis statement could read: We've all experienced insomnia at times in our lives, but there are twenty proven techniques and methods to give you back a good night's sleep. Once you have your thesis, before you start to write, make sure there is a good reason to write your book. Ask yourself some questions: * Does your book present useful information and is that information currently relevant? * Will you book positively affect the lives of your readers? * Is your book dynamic and will it keep the reader's attention? * Does you book answer questions that are meaningful and significant? If you can answer yes to these questions, you can feel confident about the potential of your ebook. Another important step is to figure out who your target audience is. It is this group of people you will be writing to, and this group will dictate many elements of your book, such as style, tone, diction, and even length. Figure out the age range of your readers, their general gender, what they are most interested in, and even the socio-economic group they primarily come from. Are they people who read fashion magazines or book reviews? Do they write letters in longhand or spend hours every day online. The more you can pin down your target audience, the easier it will be to write your book for them. Next, make a list of the reasons you are writing your ebook. Do you want to promote your business? Do you want to bring quality traffic to your website? Do you want to enhance your reputation? Then write down your goals in terms of publishing. Do you want to sell it as a product on your website, or do you want to offer it as a free gift for filling out a survey or for ordering a product? Do you want to use the chapters to create an e-course, or use your ebook to attract affiliates around the world? The more you know upfront, the easier the actual writing will be. Decide on the format of your chapters. In non-fiction, keep the format from chapter to chapter fairly consistent. Perhaps you plan to use an introduction to your chapter topic, and then divide it into four subhead topics. Or you may plan to divide it into five parts, each one beginning with a relevant anecdote. How to make your ebook "user friendly" You must figure out how to keep your writing engaging. Often anecdotes, testimonials, little stories, photos, graphs, advice, and tips will keep the reader turning the pages. Sidebars are useful for quick, accessible information, and they break up the density of the page. Write with a casual, conversational tone rather than a formal tone such as textbook diction. Reader's respond to the feeling that you are having a conversation with them. Break up the length and structure of your sentences so you don?t hypnotize your readers into sleep. Sentences that are all the same length and structure tend to be a good aid for insomnia! Good writing takes practice. It takes lots and lots of practice. Make a schedule to write at least a page a day. Read books and magazines about the process of writing, and jot down tips that jump out at you. The art of writing is a lifetime process; the more you write (and read), the better your writing will become. The better your writing becomes, the bigger your sales figures. In an ebook that is read on the screen, be aware that you must give your reader's eye a break. You can do this by utilizing white space. In art classes, white space is usually referred to as "negative space." Reader's eyes need to rest in the cool white oasises you create on your page. If your page is too dense, your reader will quit out of it as soon as their eyes begin to tear. Make use of lists, both bulleted and numbered. This makes your information easy to absorb, and gives the reader a mental break from dissecting your paragraphs one after the other. Finally, decide on an easy-to-read design. Find a font that's easy on the eyes, and stick to that font family. Using dozens of fonts will only tire your readers out before they've gotten past your introduction. Use at least one and a half line spacing, and text large enough to be read easily on the screen, but small enough so that the whole page can be seen on a computer screen. You will have to experiment with this to find the right combination. Of course, don't forget to run a spell and grammar check. You are judged by something as minor as correct punctuation, so don?t mess up a great book by tossing out semicolons randomly, or stringing sentences together with commas. (By the way, that's called a "comma splice.") Last of all, create an index and a bibliography. That's it! You've written a book! Now all you have to do is publish your ebook online, and wait for download request from your website visitors.
Sunday, November 18, 2012
Why Your Business Cannot Afford Not to Advertise on Craigslist
Craigslist is not always the best advertising option but there are certain situations in which a business cannot afford not to advertise on Craigslist. For the purposes of this article we will examine two common scenarios where a business owner should definitely consider advertising on Craigslist because failure to do so can be detrimental to his business. These examples include small startup companies without a large advertising budget and existing companies whose direct competitors are advertising extensively on Craigslist.
Small Startup Companies Benefit from Advertising on Craigslist
Small startup companies often have a great deal of work ahead of them to begin competing with existing companies who are already thriving. These companies may already have established client bases and may have substantial funding budges for the purpose of obtaining new customers. Customer loyalty can be difficult to break and new companies either have to offer significantly better quality products or services, comparable products or services at reduced prices or a slick marketing campaign with consumer appeal.
However, smaller companies rarely have the advertising budget necessary to orchestrate an elaborate advertising campaign. This is when Craigslist becomes a necessity. Smaller companies can focus their energy on creating outstanding advertising copy without spending exorbitant amounts of money to run these advertisements in other forms of media such as newspapers, magazines, television or radio.
It is important to not that while free advertising is appealing, the advertising should be just as sophisticated as it would in markets where the business owners would be required to pay a fee to run the advertisement. This will help the business to maintain a professional image and will entice potential customer to try their products or services.
Don’t Let the Competition Corner the Market
Another scenario where a business cannot afford not to advertise on Craigslist is when direct competitors are making use of the advertising opportunities on Craigslist. This is important because businesses who do not advertise in the same locations as their competitors are essentially conceding potential customers who peruse those locations to the competitors.
Imagine you own a dog walking business in Portland, Oregon. If there are a large number of members of that community using the local Craigslist website to find dog walkers, you will likely miss out on these business opportunities because these individuals will likely select one of the individuals advertising on Craigslist for their dog walking needs. If you were to place a well written advertisement in an appropriate section of Craigslist you may find you are able to gain a market share of the available business.
There is, however, one caveat to placing advertisements wherever your competitors are advertising. This practice is not considered worthwhile when the market is already saturated with competition. Consider the above example of a dog walker in Portland. If there are a small number of competitors competing for business on Craigslist it is worthwhile to place your own advertisement here. However, if literally hundreds of dog walkers are flooding the website with their advertisement it is not worthwhile to post an advertisement because your advertisement will likely be lost in the shuffle. It is much more worthwhile to advertise in other locations. Checking Craigslist periodically may still be a good idea because those advertising on Craigslist are likely to not see great gain from this advertising and may resort to other options. When you notice a decline in competitor advertisements, it is a great opportunity to add your advertisement.
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